```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Fab9ab70d-f86d-40c7-a0cf-2e96fb0d884d.png?alt=media&token=b99d4d9a-b36d-4697-ad9e-0aadb7339598","id":"ab9ab70d-f86d-40c7-a0cf-2e96fb0d884d","width":1344,"height":896,"filename":"tomorrowsclassic_2_woman_in_1950s_clothing_holding_hands_walkin_f4feb9a9-d2bb-4904-bd24-56ec7b92105c.png","type":"image/png","caption":"Midjourney creations by Jose Morales","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F1b89af79-d3d4-4a1a-a8f3-6e9b29c5aa4e.jpg?alt=media&token=6152df0d-7386-4e30-9fc3-c376a2ed5649","id":"1b89af79-d3d4-4a1a-a8f3-6e9b29c5aa4e","width":1120,"height":896,"filename":"tomorrowsclassic_Grace.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F240c3890-2946-4516-846d-36f5f6b63b32.jpg?alt=media&token=1531c4e4-04bf-4300-a7ac-6983f428087a","id":"240c3890-2946-4516-846d-36f5f6b63b32","width":1200,"height":960,"filename":"tomorrowsclassic_2_woman_in_1950s_clothing_holding_hands_walkin_082a81ce-b316-4555-8915-544052e564ee.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F4e2f13e2-1bbf-4cc8-b715-8f8d4de56831.png?alt=media&token=90752961-a07a-4fed-8f2c-dfcfecd1e0af","id":"4e2f13e2-1bbf-4cc8-b715-8f8d4de56831","width":1200,"height":960,"filename":"tomorrowsclassic_2_woman_in_1950s_attire_walking_lesbian_lovers_acf866cd-270c-49db-940e-24af4477f182.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Faa1ebe5d-cb49-4961-b42a-d7a5f7bfe411.png?alt=media&token=9b78b36c-499f-496b-9a65-b172789507ba","id":"aa1ebe5d-cb49-4961-b42a-d7a5f7bfe411","width":1344,"height":896,"filename":"tomorrowsclassic_crowd_of_people_in_1950s_clothing_1950s_pedest_0cbb53ae-e9cf-46f4-9b81-c07df8100e66.PNG","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F5be74a07-f9f8-4630-8ffb-d6f24d7a16e8.png?alt=media&token=04973c9c-c8ff-4249-b5f1-4e89505d1071","id":"5be74a07-f9f8-4630-8ffb-d6f24d7a16e8","width":1120,"height":896,"filename":"tomorrowsclassic_None_1941664c-9131-4f04-b239-21445a9187ce.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F23966470-3ac2-4309-b2a0-a1884d0d6271.jpg?alt=media&token=ecc36653-d0a3-4e1b-a564-2345d53fa2be","id":"23966470-3ac2-4309-b2a0-a1884d0d6271","width":2240,"height":1792,"filename":"0_3-Enhanced.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Fd6b56c55-7d8f-498e-b714-ad59491c5f86.png?alt=media&token=945d684f-4f80-465f-8109-d379d0a0e3ef","id":"d6b56c55-7d8f-498e-b714-ad59491c5f86","width":1200,"height":960,"filename":"tomorrowsclassic_2_woman_in_1950s_clothing_holding_hands_walkin_9e582f55-6891-41da-be11-77c4dcd56519.PNG","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Ff97efe21-23b9-4054-96ea-9863784fad64.png?alt=media&token=faeea55c-4bd3-40cc-8847-74f2c9a66c71","id":"f97efe21-23b9-4054-96ea-9863784fad64","width":1344,"height":896,"filename":"tomorrowsclassic_portra_400_film_medium_format_film_Ariel_view_e8ad0cc5-2ff4-4f7e-8e4a-e4e0b92c377b.png","type":"image/png","caption":"","border":false}]}
```

### Introduction

In a conversation with a friend, he mentioned using Midjourney to craft visuals for his luxury bag brand, Candamill. He explained that when he opted for an AI-driven approach in his campaign imagery, he contacted his usual collaborators. Instead of relying on their physical expertise, he proposed hiring them as consultants for prompt engineering. His reasoning was that their deep knowledge of their respective creative fields would enable them to describe intricacies effectively, resulting in refined campaign imagery. Can you guess their response?"\
\
**"No, we have no interest in artificial intelligence or participating."**

Fast forward, Candamill drops their newest hand bag campaign and showcases a combination of generative ai and composite photography.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F28d90a64-7cd9-4b8e-8c53-07ec7bc694ab.png?alt=media&token=d339a980-d171-4415-b0aa-e13092f5deb0","id":"28d90a64-7cd9-4b8e-8c53-07ec7bc694ab","width":1564,"height":1952,"filename":"Screenshot 2023-08-07 at 12.57.14 PM.png","type":"image/png","caption":"Candamill Midjourney Examples","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F2c21fefe-6d40-42de-872e-c6ad98f2a5e8.png?alt=media&token=b8f79f97-27aa-4ec3-9e47-c2d6aabf2b76","id":"2c21fefe-6d40-42de-872e-c6ad98f2a5e8","width":800,"height":1000,"filename":"UNTITLEDNYC1_A_underwater_fabric_store_is_transformed_into_a_hig_e5ac17a2-9b99-4a60-a04a-59f52af48aa1_2_1_1000x1000.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Fb3274a73-3a79-4f9b-9c14-2a3ab0a8a488.png?alt=media&token=87dbceaf-bd61-4c12-9db7-1a8f3e0b269e","id":"b3274a73-3a79-4f9b-9c14-2a3ab0a8a488","width":1558,"height":1950,"filename":"Screenshot 2023-08-07 at 1.01.39 PM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Faef2714d-5273-4025-a043-8aac865c698c.png?alt=media&token=dc385c51-b935-4979-9037-f4216a5c5450","id":"aef2714d-5273-4025-a043-8aac865c698c","width":1570,"height":1954,"filename":"Screenshot 2023-08-07 at 12.55.59 PM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F982313d5-100a-4d2a-88d4-82b0a1bdec3f.png?alt=media&token=873466d4-f3ae-4d24-992f-a48d646a8f4b","id":"982313d5-100a-4d2a-88d4-82b0a1bdec3f","width":1568,"height":1954,"filename":"Screenshot 2023-08-07 at 12.57.46 PM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Fb053d2bf-6010-4b69-8910-253615ea58c7.png?alt=media&token=8bdeb478-3c16-4934-8f91-d21028bf439e","id":"b053d2bf-6010-4b69-8910-253615ea58c7","width":1566,"height":1952,"filename":"Screenshot 2023-08-07 at 12.57.35 PM.png","type":"image/png","caption":"","border":false}]}
```

The Result: Not only did Candamill get more social engagement but also more sales.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F01b29641-4430-499d-9a7f-b5e916bc9774.png?alt=media&token=cf5be3d3-9f2d-40e2-85c4-d82988ecad0e","id":"01b29641-4430-499d-9a7f-b5e916bc9774","width":10368,"height":5832,"filename":"comments.png","type":"image/png","caption":"Campaign Comment Section","border":false}]}
```

My friend shared some impactful advice with me:

**"At least play around just so you understand where AI is going. I'm a small business owner and if I'm already thinking about what jobs are going to stay, which will be phased out, and generally how creatives will have to adapt —** **I already know the bigger companies have thought about it."**

---

* Prompt engineering enables users to shape the behavior and output of AI models. By strategically designing text based prompts, users can guide models to produce accurate, relevant, and context-aware responses for various tasks.

---

### Tools I'm Currently Using

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Fgenerativeai%2F71889b7e-6bfb-4967-b23a-f86a2901a254.png?alt=media&token=10c19d95-8fd4-4ff5-ba35-1f50443cda17","id":"71889b7e-6bfb-4967-b23a-f86a2901a254","width":1259,"height":306,"filename":"Asset 1.png","type":"image/png","caption":"Photoshop, Discord/Midjourney, ChatGPT, Bard, Spark","border":false}]}
```

The landscape of artificial intelligence has evolved significantly in recent times. It's no longer limited to abstract discussions or the stuff of movie plots; instead, it's enhancing productivity and expanding the realm of artistic possibilities. Thanks to innovative applications like ChatGPT, Midjourney, DALL-E, Google's Bard, and even trusted tools like Photoshop, my perception of creative potential has transformed almost overnight. Generative AI is now apart of my creative process, offering a new avenue for exploration.

To clarify, while it's not flawless, this technology enables me to quickly test ideas without the financial burden. For instance, I've embraced Photoshop's new Generative Fill feature, which has become a literal magic wand in my image retouching workflow.

Additionally, Midjourney's blend prompt has empowered me to craft visual compositions and blend creative assets for inspiration in future image creation. This tool is particularly useful for generating mixed-genre moodboards.

ChatGPT plays a unique role in my creative toolkit, akin to having another "smart person in the room." I rely on it for tasks such as copywriting, critiquing residency proposals, and building resumes. While GPT's tone of voice is sometimes weird, it's helpful in establishing a starting point for a wide range of projects.

Similarly, Google's Bard, integrated into the Google app ecosystem, serves a purpose similar to GPT, providing valuable assistance in various projects.

Lastly, Spark's AI-driven grammar correction and tone enhancement prove especially beneficial in emails.

---

### 1+1 can sometimes equal 3

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F405d8257-49f0-4f53-9ee3-d2a2e4765612.png?alt=media&token=37e5a054-991d-46e6-8854-779a71bf2fcd","id":"405d8257-49f0-4f53-9ee3-d2a2e4765612","width":1344,"height":896,"filename":"tomorrowsclassic_three_woman_in_1950s_clothing_holding_hands_wa_c2995abe-a11d-4184-b490-48f0bf81d2fd.png","type":"image/png","caption":"Generative AI. Created in Midjourney","border":false}]}
```

I'm sure some of you might be wondering, "This is fascinating, but I'm not quite sure how you're achieving these outcomes."

That's a valid question, and I've introduced this new generative AI image (above) with the purpose of shedding light on my process, approach, and the results I achieved.

My creative identity is deeply rooted in retro-futurism, and my pre-existing photographs help with Midjourney's "/blend" feature. Additionally, there are times when I draw inspiration from photos created by my favorite artists to craft unique cross over compositions. So, let's use these three images as our starting point within Midjourney:

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Fde9e140b-ad2f-4b37-8ed4-ac96dff5c002.jpg?alt=media&token=8d3fc1ec-6e40-421d-9b00-dda9125b394c","id":"de9e140b-ad2f-4b37-8ed4-ac96dff5c002","width":2048,"height":1638,"filename":"05d62e2f-f4ef-434c-8a72-abe0f98790ec.jpg","type":"image/jpeg","caption":"Photograph by Jose Morales","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Fe779e4a8-9a17-4cce-aaec-89357aa27c98.png?alt=media&token=3dab696a-b1d5-4b28-82c6-3c692e63bd3e","id":"e779e4a8-9a17-4cce-aaec-89357aa27c98","width":1344,"height":896,"filename":"tomorrowsclassic_None_3318b757-8aad-4bc6-a7b4-10e0a6862767.png","type":"image/png","caption":"Generative AI by Jose Morales","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2Fb2e3c9c6-3516-4ca1-926b-8775fffbab6c.jpg?alt=media&token=8924442a-8566-4413-91aa-2196b1b0bb4c","id":"b2e3c9c6-3516-4ca1-926b-8775fffbab6c","width":1500,"height":1200,"filename":"ClarissaBonet-2.jpg","type":"image/jpeg","caption":"Photograph by Clarissa Bonet","border":false}]}
```

We can see that Midjourney blended the visual qualities of each image in various ways:\
\
1\. Color from my personal work (image 1 and 2).\
2\. Created a swooping architectural backdrop from the rounded circle opening in image 1 and potentially the rounded highlight from image 2.\
3\. Attached 1950's-esque dresses from my images.\
4\. Emulated the refracting light in the shadow from Clarissa's photograph (Image 3).\
5\. The posing of the model in the pink dress looks somewhat familiar to the women in image 1.\
6\. Sharp shadowy diagonals definitely added from image 3 and potentially "weighted" as an important compositional feature due to diagonal/triangle features from all three images.

\
With small tweaks in photoshop, this is the final result:

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2F774VsmWPbMaB9dm50S5U%2F1b15e30a-9442-46f0-a492-7abe0dff0269.png?alt=media&token=35c403e2-0aa8-43de-a1ad-dbb81a1fb2ff","id":"1b15e30a-9442-46f0-a492-7abe0dff0269","width":1120,"height":896,"filename":"tomorrowsclassic_three_woman_in_1950s_clothing_holding_hands_wa_c2995abe-a11d-4184-b490-48f0bf81d2fd.png","type":"image/png","caption":"Created in Midjourney. Generative Fill, Spot Heal, and Cropped in Photoshop","border":false}]}
```

I'm really pleased with the outcome! It captures the subtle qualities of my previous project work while drawing inspiration from the photographer, Clarissa Bonet. I can envision myself scouting photo locations in the future to create similar compositions using a traditional camera for higher quality results. This is where the benefit of AI lies — enhancing workflow and enabling playful experimentation.

AI should almost always be regarded as a tool, not the final result. Replicating and using another artist's work or resources, especially for commercial purposes, can raise potential legal and moral concerns that may not bode well for you or your clients. Until new laws are established for this emerging technology, it's wise to leverage these programs in unique ways. This could involve combining AI and photo assets for composite results, finding inspiration for composition moodboards, or even streamlining your creative process from 4 hours to just 1.\
\
Be the creative director and concentrate on what truly matters. Remember, it's no longer about the tools; it's all about storytelling now.

How Generative AI Is Changing My Creative Work

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F9e35d77e-5c3a-4c51-82d0-016b9e2b47b6.jpg?alt=media&token=b6d51c33-9444-42e9-bf35-fee1f5baa7de","id":"9e35d77e-5c3a-4c51-82d0-016b9e2b47b6","width":7964,"height":6371,"filename":"Franky Portra 160 1.jpg","type":"image/jpeg","caption":"Conjunction (2020)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F6ef075c8-0a9b-4629-8ed6-58398b3f0d89.jpg?alt=media&token=3d1baddf-bd62-4a1b-a0d6-09d008f69379","id":"6ef075c8-0a9b-4629-8ed6-58398b3f0d89","width":6190,"height":9285,"filename":"SunDial_Portra 160.jpg","type":"image/jpeg","caption":"Sun Dial (2022)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F4b082ab0-796e-48d8-b194-8e150e1363ec.jpg?alt=media&token=ebbd55ef-fc28-4512-925a-b411e11d25fa","id":"4b082ab0-796e-48d8-b194-8e150e1363ec","width":8620,"height":6896,"filename":"Glance_Portra 160_7_9.jpg","type":"image/jpeg","caption":"Glance (2022)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2Fed3b4e6e-5aa8-46be-bdf1-b5a7233b4ce9.jpg?alt=media&token=61e3237e-7075-41c5-8da0-11a6981e89b7","id":"ed3b4e6e-5aa8-46be-bdf1-b5a7233b4ce9","width":7461,"height":5969,"filename":"Pebble_Portra 160.jpg","type":"image/jpeg","caption":"Pebble (2022)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F45acd011-69bc-4d90-9b0c-6b9a0707acdf.jpg?alt=media&token=c3942d54-b141-4cee-b369-78b03fa55f4b","id":"45acd011-69bc-4d90-9b0c-6b9a0707acdf","width":9999,"height":14999,"filename":"Evening Commute_Portra 160.jpg","type":"image/jpeg","caption":"Evening Commute (2022)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FJLcEtpUz9myqS8v33kdk%2F80c2bfef-52b5-4d30-ab3c-5a4504301241.jpg?alt=media&token=480e8970-2851-4cd8-8139-7aedec766b4b","id":"80c2bfef-52b5-4d30-ab3c-5a4504301241","width":6090,"height":4872,"filename":"remnants.jpg","type":"image/jpeg","caption":"Remnants (2022)","border":false}]}
```

An ongoing photographic project that re-imagines the 1939 New York World’s Fair’s “diverse future" concept. This World's Fair theme was a look to the future and was organized to be an "everyman's fair," where every person would be able to see what could be attained for themselves and their community.\
\
A comprehensive review of 13,550 archived fair images from the New York Public Library reveals a stark reality: less than 3% highlight people of color. This absence underscores the unfulfilled promise and a futuristic vision that is far from inclusive. "The World of Tomorrow" aims to solve this glaring omission, using photography as a tool to construct scenes of what this utopian society should have looked like.\
\
My intention with this work is to digitize and share all imagery, behind the scenes, World’s Fair memorabilia, and project insights. This diverse archive will be available online and at in-person events, serving as a vital resource for researchers, students, and the general public.

---

## Project Inspiration

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F46760ec5-f907-42e3-b011-087dc73e6fff.jpg?alt=media&token=1d2d8f4b-ecfb-4600-9285-6b949a911426","id":"46760ec5-f907-42e3-b011-087dc73e6fff","width":1244,"height":1520,"filename":"nypl.digitalcollections.5e66b3e8-c959-d471-e040-e00a180654d7.001.w-Enhanced-SR-Edit.jpg","type":"image/jpeg","caption":"1939 New York World's Fair","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2Fe0e0df9d-2a78-43d6-8d34-aa1943557812.jpg?alt=media&token=50298c82-7ae7-4fe9-8c14-bba0a7d50aff","id":"e0e0df9d-2a78-43d6-8d34-aa1943557812","width":1520,"height":1244,"filename":"nypl.digitalcollections.5e66b3e8-82a4-d471-e040-e00a180654d7.001.w-Enhanced-SR.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F1321e0b2-988e-45d1-9414-413e22a750f4.jpg?alt=media&token=18d55bfc-e606-42bd-a3f8-a884a0d03002","id":"1321e0b2-988e-45d1-9414-413e22a750f4","width":1252,"height":1520,"filename":"nypl.digitalcollections.5e66b3e8-8196-d471-e040-e00a180654d7.001.w-Enhanced-SR-Edit.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F54113448-f161-4d57-af6b-caddbf44d1cb.jpg?alt=media&token=b58427d8-b5db-452b-b1ad-0ba3b32959ca","id":"54113448-f161-4d57-af6b-caddbf44d1cb","width":1196,"height":1520,"filename":"nypl.digitalcollections.5e66b3e8-b259-d471-e040-e00a180654d7.001.w-Enhanced-SR-Edit.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F65165870-06f8-40b5-9be2-f9dfe8c4725d.jpg?alt=media&token=3125297a-2136-425f-9ecf-48727ee14e3a","id":"65165870-06f8-40b5-9be2-f9dfe8c4725d","width":1520,"height":1212,"filename":"nypl.digitalcollections.5e66b3e8-c036-d471-e040-e00a180654d7.001.w-Enhanced-SR.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2Fa22081b3-22f9-4114-b960-235c3a2a91d1.jpg?alt=media&token=967555ed-e967-4d85-9121-757f39b597ab","id":"a22081b3-22f9-4114-b960-235c3a2a91d1","width":1234,"height":1520,"filename":"nypl.digitalcollections.5e66b3e8-f283-d471-e040-e00a180654d7.001.w-Enhanced-SR-Edit.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F77752fc8-eeeb-4a4f-a05d-500aa4a6a1a1.jpg?alt=media&token=9f5b0b58-cb46-405e-bce4-fcb346325a1d","id":"77752fc8-eeeb-4a4f-a05d-500aa4a6a1a1","width":1520,"height":1236,"filename":"nypl.digitalcollections.5e66b3e8-fc79-d471-e040-e00a180654d7.001.w-Enhanced-SR-Edit.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F3cd20d10-4317-40fe-940f-483dfcef7490.jpg?alt=media&token=d47d07c5-a421-42db-8e83-a8af2baba922","id":"3cd20d10-4317-40fe-940f-483dfcef7490","width":1248,"height":1520,"filename":"nypl.digitalcollections.5e66b3e9-2a3b-d471-e040-e00a180654d7.001.w-Enhanced-SR-Edit.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2Ff7ef6241-ec7f-4dff-889e-ba7d18e6f27b.jpg?alt=media&token=2e251ce7-6ea9-4902-bbc8-f99588801efd","id":"f7ef6241-ec7f-4dff-889e-ba7d18e6f27b","width":1238,"height":1520,"filename":"nypl.digitalcollections.5e66b3e9-2a09-d471-e040-e00a180654d7.001.w-Enhanced-SR-Edit.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2Faeec4c8e-0be5-427c-8c44-d85b672517ce.jpg?alt=media&token=60ba2ba2-52e1-42ba-8e09-adcb5c08f724","id":"aeec4c8e-0be5-427c-8c44-d85b672517ce","width":1230,"height":1520,"filename":"nypl.digitalcollections.5e66b3e9-2259-d471-e040-e00a180654d7.001.w-Enhanced-SR.jpg","type":"image/jpeg","caption":"","border":false}]}
```

On April 30, 1939, the colossal New York World’s Fair opened in what is now Flushing Meadows-Corona Park, in the borough of Queens. The 1939 world exposition — or “expo,” for short — was unique in many respects, not least in that it differed in both theme and purpose from the expositions that had come before, in places like Paris, London, Chicago, and St. Louis. Those world’s fairs had, by and large, celebrated technological innovation and advances in science and medicine. The New York World’s Fair, on the other hand, took as its focus nothing less than, in the words of the fair’s official bulletin, presenting visions of “The World of Tomorrow.”

*This*, the fair told its visitors — more than 40 million of them, by the time the expo ended — *this is what we believe the future will look like.*

---

## 1939 World’s Fair Memorabilia

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F64416671-e079-4dba-b810-840d7045522c.jpg?alt=media&token=54b6f41a-0554-4d18-be06-d0e96d8f6023","id":"64416671-e079-4dba-b810-840d7045522c","width":3805,"height":4503,"filename":"item_2.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F79722570-1e59-4c7f-aa95-8638fa75f447.jpg?alt=media&token=3032e485-2d71-4edf-9d46-d20c86efac49","id":"79722570-1e59-4c7f-aa95-8638fa75f447","width":2616,"height":4503,"filename":"item_6.5.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F0616c475-84c0-46d1-8d7f-5253f16bf16d.jpg?alt=media&token=aeb1c623-85f2-42e5-a2b5-2dd639e655aa","id":"0616c475-84c0-46d1-8d7f-5253f16bf16d","width":4861,"height":2914,"filename":"item_6.8.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2Fdfe54037-5084-4b82-9abb-3fc4a4ad5f4f.jpg?alt=media&token=b983ec5c-381f-47f5-9810-f3a1c120ea2a","id":"dfe54037-5084-4b82-9abb-3fc4a4ad5f4f","width":3603,"height":4503,"filename":"item_7.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F8138d42a-0ecd-4fa9-832f-dee15d317d52.jpg?alt=media&token=def53bc4-9538-4b88-9fc7-d3b564e5c37d","id":"8138d42a-0ecd-4fa9-832f-dee15d317d52","width":4800,"height":4503,"filename":"item_6.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F837b6af9-3248-44e5-9b09-1f5b162b5490.jpg?alt=media&token=1040994c-bc5f-4232-9218-72932825fa29","id":"837b6af9-3248-44e5-9b09-1f5b162b5490","width":3956,"height":4503,"filename":"item_4.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F06ef9dd1-a6ae-45ef-a59c-8ccda6b7f60e.jpg?alt=media&token=66323b04-e6d1-4bef-8a98-ce0c111e4009","id":"06ef9dd1-a6ae-45ef-a59c-8ccda6b7f60e","width":4298,"height":4503,"filename":"item_8.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2Fdc638304-86ff-4e4a-ba9c-52f5a0e58442.jpg?alt=media&token=0e16891a-ccdf-4eca-8114-127df431727d","id":"dc638304-86ff-4e4a-ba9c-52f5a0e58442","width":3009,"height":4503,"filename":"item_1.5.jpg","type":"image/jpeg","caption":"","border":false}]}
```

A comprehensive collection of historical materials related to one of the most significant events of the 20th century. The World's Fair, held in Flushing Meadows Park, New York, was a major international exhibition that showcased technology, innovation, and progress. The event was attended by over 44 million people and featured exhibits from countries around the world.\
\
This collection of souvenirs includes a wide range of materials, including photographs, postcards, brochures, pamphlets, maps, posters, and other memorabilia that provide a rich historical record of the event. Serving dual purpose, these items showcase the unique architecture and design of the fairgrounds while also acting as a “visual justification” for the direction of my photography project.\
\
My intention is to preserve these materials and make them accessible to a wider audience. The collection will be digitized and made available online for researchers, students, and the general public. For file assets or custom requests, please email:\
\
info@tomorrowsclassic.com

---

## Creative Process

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2Fdc3c96a2-756c-48b0-a662-6f8f9042bf7f.jpg?alt=media&token=255763b5-063f-4504-a7a4-c6e1cf1f5ef7","id":"dc3c96a2-756c-48b0-a662-6f8f9042bf7f","width":2111,"height":1407,"filename":"TomClassMAM 9.23.20-03512.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FJLcEtpUz9myqS8v33kdk%2Fc89dc948-043d-4f28-983b-a16d281ed690.jpg?alt=media&token=88939fe2-1ac3-4090-bf4a-e6394f02c2a9","id":"c89dc948-043d-4f28-983b-a16d281ed690","width":2988,"height":1992,"filename":"VALENCIA 193.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FJLcEtpUz9myqS8v33kdk%2Fc2f11bea-6846-4f98-afd7-92705ce5a099.jpg?alt=media&token=f7e5e47c-2ad1-46df-8197-4c40d8f5f384","id":"c2f11bea-6846-4f98-afd7-92705ce5a099","width":3024,"height":2016,"filename":"IMG_9585 2.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FJLcEtpUz9myqS8v33kdk%2F06c282cf-3de6-438b-9c27-daa8fb2880f3.jpg?alt=media&token=498ad24b-1e52-491b-9bbd-d6b220d272b8","id":"06c282cf-3de6-438b-9c27-daa8fb2880f3","width":2988,"height":1992,"filename":"VALENCIA-391.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2Fdc9161ca-b9c7-4204-b16f-a2259f21a447.png?alt=media&token=942493d3-a9d2-47ee-90f8-1aa657d10927","id":"dc9161ca-b9c7-4204-b16f-a2259f21a447","width":1536,"height":1024,"filename":"IMG_0242.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FJLcEtpUz9myqS8v33kdk%2F330bbff8-a1ec-4587-9b0b-ebeba616617a.jpg?alt=media&token=b9ec745a-97e5-4d20-9a1a-4ccd359cadf5","id":"330bbff8-a1ec-4587-9b0b-ebeba616617a","width":2988,"height":1992,"filename":"VALENCIA 260.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FJLcEtpUz9myqS8v33kdk%2Fbe0b119f-638f-43dc-956b-2954d398ef8c.jpg?alt=media&token=44026c58-8965-415d-89be-073fdd7a318c","id":"be0b119f-638f-43dc-956b-2954d398ef8c","width":2470,"height":1647,"filename":"TomClassMAM-9.23.20-03534-2.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Ftheworldoftomorrow%2F23e30e15-d515-48c2-b6f2-094694209f7a.png?alt=media&token=ec9b64e8-e80f-4ac8-a312-43a31f25ae58","id":"23e30e15-d515-48c2-b6f2-094694209f7a","width":2317,"height":1536,"filename":"IMG_8909.png","type":"image/png","caption":"","border":false}]}
```

### Step One: Location Scouting

The World of Tomorrow entails photography set within buildings of notable architectural significance, designed by Santiago Calatrava, Zaha Hadid, and Eero Saarinen.

### Step Two: Model Scouting

The creative direction of the series aims to integrate models from diverse communities, ages, and identities, incorporating their unique perspectives into the project's thematic narrative.

### Step Three: Hair, Clothing, and Accessories

The stylistic direction of the series will feature a 1950s aesthetic, with era-appropriate clothing, accessories, and hairstyles. This will be achieved through the engagement of professional hairstylists, meticulous sourcing of period-appropriate attire, and carefully selected accessories.

### Step Four: Studio Test Images

Test images will are conducted to ensure that each models clothing fits and photographs well.

### Step Five: Location Walkthrough

A comprehensive location walkthrough is undertaken, with the objective of identifying optimal lighting and compositional arrangements. Each location will be visited at various times of the day to ensure all visual variables are accounted for.

### Step Six: Photography and Post Processing

The resulting images will be captured with intentionality, with the goal of conveying a retro-futuristic society. Post-production will be conducted with respect to the original vision of the architects, limiting retouching and maintaining the integrity of the intended aesthetic.

---

## Grants, Awards, Residencies

(2021) Hasselblad Masters Finalist, Category: Art\
(2020) Adobe Creative Residency Community Fund Grant

---

## Credits

Photographer: Jose Morales\
Retouching: Jose Morales\
Bts Images: JD Bryne, Nathaniel Schmidt, and Alex Caval\
World's Fair Images: © New York Public Library

The World of Tomorrow

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FKBiTAJxgXrxEryzhdhqy%2F054479e3-9752-4c32-8e43-b1ec2a67941b.gif?alt=media&token=926b121e-d8cc-455b-b5aa-9566537a2910","id":"054479e3-9752-4c32-8e43-b1ec2a67941b","width":1063,"height":850,"filename":"Wallapers-Gif.gif","type":"image/gif","caption":"Wallpapers by Jose Morales","border":false}]}
```

After many requests, I've put together a wallpaper pack of my favorite images featuring the futuristic architecture of Santiago Calatrava. Each wallpaper is carefully curated for perfect size, information clarity, and edge to edge quality — perfect for any iPhone. \
\
This collection is ever-growing, with occasional updates that bring you new dynamic backgrounds to enhance your iPhone experience. Best of all, it's completely free, now and always.

[Download the photos: Dropbox](https://www.dropbox.com/sh/4fk511j25btyaam/AADZuQoXdndv-WP2ph_kBxgYa?dl=0)

---

### Select Wallpapers

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FKBiTAJxgXrxEryzhdhqy%2Fbeb6faef-513a-4130-bc5a-2ee24e55dc12.png?alt=media&token=13779464-3f3b-4007-958b-7e719788f41a","id":"beb6faef-513a-4130-bc5a-2ee24e55dc12","width":1180,"height":2555,"filename":"iPhone 14 Pro - Silver - Portrait.png","type":"image/png","caption":"ACW-01","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FKBiTAJxgXrxEryzhdhqy%2Feacdb288-7d59-4c13-b918-a4ac01b4bb1a.png?alt=media&token=59f4d2c4-e793-42f8-a216-c6176764e281","id":"eacdb288-7d59-4c13-b918-a4ac01b4bb1a","width":1180,"height":2555,"filename":"1.png","type":"image/png","caption":"ACW-02","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FKBiTAJxgXrxEryzhdhqy%2F0b000b61-13a3-4d8e-8600-f585601a4ca2.jpg?alt=media&token=8736ded2-4044-4601-a278-859d23e6f138","id":"0b000b61-13a3-4d8e-8600-f585601a4ca2","width":1180,"height":2555,"filename":"23.jpg","type":"image/jpeg","caption":"ACW-03","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FKBiTAJxgXrxEryzhdhqy%2F5e4f6fc5-b49f-4f05-a2bd-d0c32d985323.jpg?alt=media&token=8d23937e-02c1-4a4e-84fe-5b6e881886e0","id":"5e4f6fc5-b49f-4f05-a2bd-d0c32d985323","width":1180,"height":2555,"filename":"iPhone 14 Pro - Silver - Portrait.jpg","type":"image/jpeg","caption":"ACW-04","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FKBiTAJxgXrxEryzhdhqy%2Fbf03bbaf-d001-4e81-b17c-86ed9ef81420.jpg?alt=media&token=3f14ec5b-c594-4493-a278-84f37837f8be","id":"bf03bbaf-d001-4e81-b17c-86ed9ef81420","width":1180,"height":2555,"filename":"2.jpg","type":"image/jpeg","caption":"ACW-05","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FKBiTAJxgXrxEryzhdhqy%2F072e110c-a61e-45b6-83fc-3c953482192e.jpg?alt=media&token=4ca4540a-ac6f-44d2-9bec-6d5900763f36","id":"072e110c-a61e-45b6-83fc-3c953482192e","width":1180,"height":2555,"filename":"222.jpg","type":"image/jpeg","caption":"ACW-06","border":false}]}
```

---

### Credits

Photographer: Jose Morales

### Resolution

2556‑by‑1179-pixel resolution

### Wallpaper Locations

Milwaukee Art Museum\
The City of Arts and Sciences

iPhone Wallpapers: Calatrava Edition

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Fdiscoveryedits%2F9724d624-c411-4884-a555-d5e8af0f671d.jpg?alt=media&token=a0628e76-7a8b-43ca-9954-ef333dfe2e85","id":"9724d624-c411-4884-a555-d5e8af0f671d","width":7174,"height":4651,"filename":"together-wallpaper.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2Fdiscoveryedits%2F6f81149d-9bc8-4d6f-8ae0-15a893eb5e2e.jpg?alt=media&token=97da0e7b-fb3d-4dd5-b4af-b749d681f77e","id":"6f81149d-9bc8-4d6f-8ae0-15a893eb5e2e","width":7174,"height":4651,"filename":"together-wallpaper.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Amidst the challenging times of the 2020 pandemic, I had the incredible opportunity to be commissioned by Adobe, alongside other talented photographers, to educate audiences about the art of photo retouching and editing using the Adobe Lightroom program.

The project involved the "Discover" section within Lightroom, where creators could share detailed walkthroughs of their post-processing workflows, save color presets, and follow fellow artists. Moreover, the public-facing "remix" feature allowed aspiring creators to edit and showcase their own versions of the published images.

Each image I published went through a thoughtful review and approval process, overseen by Katrin Eismann, the Product Manager of Engagement at Adobe Systems. This ensured that the images aligned perfectly with my visual identity as a photographer while maintaining quality standards upheld by the Lightroom team.

If you're curious about my editing style and want to see how I transform photographs, check out my Lightroom profile here: \
\
[lightroom.app](https://lightroom.app.link/nmZzSeBzWBb)

---

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FW49TukvNpZ0coYexNxnn%2F3d207cc1-e6ee-4952-8623-8db7f6f9784e.jpg?alt=media&token=02a4ffad-723e-492a-82a1-6e8ff091be9d","id":"3d207cc1-e6ee-4952-8623-8db7f6f9784e","width":4980,"height":3984,"filename":"L1001940.jpg","type":"image/jpeg","caption":"RAW Image","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FW49TukvNpZ0coYexNxnn%2Fafbcc6ea-b0cd-4f9a-a5ba-3d9335d5dd8c.jpg?alt=media&token=9742d0eb-6da1-454a-afdf-2adc6037e563","id":"afbcc6ea-b0cd-4f9a-a5ba-3d9335d5dd8c","width":2048,"height":1638,"filename":"Proximity.jpg","type":"image/jpeg","caption":"Final Retouch & Color Edits","border":false}]}
```

### Credits

Client: Adobe Lightroom\
Date: June 2021\
Photographer: Jose Morales\
Project Manager: [Katrin Eismann](https://www.katrin-eismann.com)

Lightroom Discovery Edits

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2Fb7b62e76-ad3e-42a9-b5be-0fe4b5658a6f.jpg?alt=media&token=13183974-0fe1-459d-91f0-746fe364c423","id":"b7b62e76-ad3e-42a9-b5be-0fe4b5658a6f","width":4291,"height":5721,"filename":"L16_00746.jpg","type":"image/jpeg","caption":"Photography by Jose Morales","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F59e122bb-fd48-49d5-bb97-e97c8ad06854.jpg?alt=media&token=4fe5eebe-af86-4e08-ab30-574dc925da79","id":"59e122bb-fd48-49d5-bb97-e97c8ad06854","width":8694,"height":6955,"filename":"L16_01059.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2Fd7255995-0540-418d-9b99-b475239b8453.jpg?alt=media&token=1a3004a3-5e4e-4294-911b-b5c32aaf2d4b","id":"d7255995-0540-418d-9b99-b475239b8453","width":7824,"height":10432,"filename":"L16_00807.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2Fb95a2247-0e4a-47ba-a1b7-c431878399a2.jpg?alt=media&token=d4e3ad5d-1d65-4008-ae85-556fb4f7bca2","id":"b95a2247-0e4a-47ba-a1b7-c431878399a2","width":5424,"height":7232,"filename":"L16_01074.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2Fee25a41b-8e6e-45fc-962b-53eceda63c48.jpg?alt=media&token=fa3b1130-1e70-4579-a88a-6e57fa6d4268","id":"ee25a41b-8e6e-45fc-962b-53eceda63c48","width":5390,"height":4312,"filename":"L16_01942.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F2aaab7e0-acb6-4eb3-867c-2b06a3268d37.jpg?alt=media&token=06c39e78-36ed-46e6-b2c5-4c815e28b098","id":"2aaab7e0-acb6-4eb3-867c-2b06a3268d37","width":4292,"height":5723,"filename":"L16_00509.jpg","type":"image/jpeg","caption":"","border":false}]}
```

> “Jose has been a Light ambassador and L16 advocate since the beginning. It’s only natural that someone who is drawn to geometric shapes, futuristic looks, and bold design found a home with the L16.”\
> \
> \- Light

\
During my two year ambassadorship, I captured computational images and video in various lighting conditions, logged and reported inconsistencies in image quality, and provided feedback to the engineering team while using Light’s award winning L16 camera and the [Nokia 9 Pureview](https://josemorales.info/vXPePS54lzOf0h7lkmTa). \
\
Additionally, the collection of our image data was used to help debug and improve image quality through machine learning. This improved Light's algorithms and helped deliver periodic updates to exisiting L16 and Nokia device owners. \
\
Edited image assets were used across Light's website, email, blog, press kit, digital ads, and for their Series “D” funding with Softbank Vision Fund and Leica Camera AG.

---

## L16 Camera

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F801924a8-3b0c-4db2-87d1-140543059940.png?alt=media&token=5ea7965e-8008-4265-9922-5e9865f66fe5","id":"801924a8-3b0c-4db2-87d1-140543059940","width":2048,"height":1187,"filename":"Light 1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F2797133f-6607-4aa7-8be0-5543df57c2c1.png?alt=media&token=b41e9b24-28da-4861-8ebf-fc32a0099f13","id":"2797133f-6607-4aa7-8be0-5543df57c2c1","width":2048,"height":1187,"filename":"light 2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F124f4e02-5f2e-438b-ab6c-74c6142b8cab.png?alt=media&token=f7da5de7-5b50-4f2a-b82b-7bc549d55556","id":"124f4e02-5f2e-438b-ab6c-74c6142b8cab","width":2048,"height":1187,"filename":"light 3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F57f5ece0-d20e-49bd-9e47-83babf560800.mp4?alt=media&token=98711741-3f86-4fca-9336-66bfea2325dd","id":"57f5ece0-d20e-49bd-9e47-83babf560800","width":990,"height":560,"filename":"L16plzwork.mp4","type":"video/mp4","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F1ff22f2e-9eb3-4b61-8a86-388ac210c2ec.png?alt=media&token=04cc1fc5-8b03-4c88-8592-9f3e4cb85291","id":"1ff22f2e-9eb3-4b61-8a86-388ac210c2ec","width":2048,"height":1187,"filename":"light 4.png","type":"image/png","caption":"","border":false}]}
```

As you can see, the L16 has many different camera modules—16, in fact. You might want to call them “lenses,” but they are actually much more than that: each module includes a sensor behind the lens, and, in the case of the 70mm and 150mm lenses, a mirror in front. These three different types of modules allow the camera to zoom from 28mm to 150mm. Most other cameras use a single lens to capture an image—the L16 uses at least 10 for every single photo.\
\
If you look at the screen on the back of the L16, you’ll see a live preview of your image. This is were users can expereince the fluid zoom gesture that feels natural to the L16’s form factor and reinforced the ability for one-handed use.

---

## Lumen Software

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F1a901993-8ce5-4d33-a372-d680387087a0.jpg?alt=media&token=454b45df-3344-4c4a-ad2a-92afde3d79be","id":"1a901993-8ce5-4d33-a372-d680387087a0","width":2340,"height":1356,"filename":"L16-Gallery-s-min.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F2f6cbe27-c909-46f1-94d7-640514e4fbc9.jpg?alt=media&token=63be147d-a526-4af1-a724-c0b4677a231b","id":"2f6cbe27-c909-46f1-94d7-640514e4fbc9","width":2340,"height":1202,"filename":"Lumen-Gallery-min.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F4fc07790-7f14-4e6e-bc12-f22571e77d5b.jpg?alt=media&token=7109c763-7cb5-48ca-947e-ee93f5015c51","id":"4fc07790-7f14-4e6e-bc12-f22571e77d5b","width":2340,"height":1202,"filename":"Lumen-Gallery-basic-min.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F299bc9e3-9a5d-4bd3-bdf1-56433ecec13e.jpg?alt=media&token=201a26a6-cddf-4c38-9d9e-04b9e899f78d","id":"299bc9e3-9a5d-4bd3-bdf1-56433ecec13e","width":2340,"height":1202,"filename":"Lumen-Gallery-Export-min.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Using proprietary Light algorithms, the Light imaging engine combines 10+ images with up to 130 megapixels of data in order to render each photograph.\
\
In addition to basic dekstop editor functionality such as rating, sorting, and photo-editing, Lumen is where photographers can process their L16 photos and adjust depth-effects post-capture.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F5fe7436b-eb10-40ab-ba75-cd0f9da17cfc.mp4?alt=media&token=bcac51db-2fc1-45fd-997e-66931ad4c97f","id":"5fe7436b-eb10-40ab-ba75-cd0f9da17cfc","width":2340,"height":1202,"filename":"Lumen-Gallery-videomin.mp4","type":"video/mp4","caption":"","border":false}]}
```

Normally, the aperture you used to capture a photo was one of the main determinants of bokeh or lens blur. In post production, L16 Photographers could adjust the level of bokeh with a simple click.

---

## Credits

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FbxvnSt4uaT03I79d5eEb%2F4f889ab8-50d3-4208-a423-acf8f58cd356.png?alt=media&token=0c59f3a1-ebc6-4103-9fef-2eaf465d8e80","id":"4f889ab8-50d3-4208-a423-acf8f58cd356","width":3680,"height":2382,"filename":"Screenshot 2023-03-27 at 3.55.27 PM.png","type":"image/png","caption":"","border":false}]}
```

**Ambassador Team**\
Jose Morales, *Photographer*\
[Meagan Lindsey](https://www.meaganlindseyphoto.com), *Photographer*\
[Thomas Sandfield](https://www.sandfieldproductions.com), *Photographer*

**External Collaborators | Light**\
[Sean Custer](http://seancuster.com), *Imaging Manager*\
[Madison Kahn](https://www.madison-kahn.com), *Content Lead*\
Rob Bajohr, *Marketing Director*

**Company**\
[Light](http://Light.co)

Light L16 Camera

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2F0e212d55-d266-483e-bd83-8a6caaaf7981.png?alt=media&token=335738b9-2771-463e-a890-ca16216edad7","id":"0e212d55-d266-483e-bd83-8a6caaaf7981","width":4980,"height":3984,"filename":"bag3.png","type":"image/png","caption":"Highrise (Color: Saddle & Black)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2F7e422373-1dda-4145-aaab-a9a6870b0e2f.jpg?alt=media&token=e5ebdc94-73f4-4f36-a679-11e30a0a6df7","id":"7e422373-1dda-4145-aaab-a9a6870b0e2f","width":4024,"height":6048,"filename":"IMG_0052.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2Fcdd2dc79-ca43-4d5a-9832-80553c9253db.jpg?alt=media&token=df50b8a4-ab7d-4bb4-85cf-2965d4248b24","id":"cdd2dc79-ca43-4d5a-9832-80553c9253db","width":4851,"height":3881,"filename":"IMG_0047.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2Fb148a07c-bd42-43ff-bfcd-6e07b8a78e99.jpg?alt=media&token=0fe4dbd5-3242-48ef-99ba-ea3a765a9620","id":"b148a07c-bd42-43ff-bfcd-6e07b8a78e99","width":4024,"height":6048,"filename":"IMG_0054.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2F5640a1ec-766e-49c0-8fb7-241f5b04f95b.jpg?alt=media&token=55c1087f-81c1-4119-8f99-c5b787e16c20","id":"5640a1ec-766e-49c0-8fb7-241f5b04f95b","width":5030,"height":4024,"filename":"IMG_0063.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2Fd343aea9-6a56-49d2-8b78-98ea30b7df15.jpg?alt=media&token=204cc918-fa1c-44ac-9a1a-4297200b8008","id":"d343aea9-6a56-49d2-8b78-98ea30b7df15","width":4024,"height":6048,"filename":"IMG_0046.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2F5fd27f98-444f-4d79-b91e-ebe73b6cd72e.jpg?alt=media&token=9ad9dd7d-7127-4e34-9844-db5db8fad03a","id":"5fd27f98-444f-4d79-b91e-ebe73b6cd72e","width":4024,"height":3220,"filename":"IMG_0068.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2F5bb8cc2f-245a-40e3-b3c8-a19369d55c8c.jpg?alt=media&token=a90302bf-30dc-41c5-b423-b39f0743fd15","id":"5bb8cc2f-245a-40e3-b3c8-a19369d55c8c","width":4024,"height":6048,"filename":"IMG_0067.jpg","type":"image/jpeg","caption":"","border":false}]}
```

2021 concluded a 3-year design journey with a focus and attention to detail that produced Candamill’s most sophisticated offering to date. Seamlessly blending the functional forms of the traditional saddle bag and the expanding file folder, *High Rise* is a utilitarian work of art. Featuring adjustable straps, magnetic closure, and two distinct overlapping tiered compartments, the bag balances a sleek silhouette with custom Isosceles Triangular hardware, rich colors and organizational prowess.\
\
Earlier in the year, I was contacted by Candamill to help them with the product photography for the brands future release of *High Rise*.

---

## The Brand

Candamill is a Brooklyn-based fashion label founded in 2012 by sibling designers Cindy and Cristian Candamill. The sibling duo' specialize in luxury leather handbags, hand-crafted from the finest materials in the heart of New York City.\
\
'*New Mid Century*' is a term the pair have coined for their design aesthetic, drawing inspiration from the spirit of the 20th Century design movement which rejected traditional approaches in favor of reinvention.\
\
The pieces also draw heavily from architecture - embracing function, form and quality with equal weight. Taking a highly creative, industrial approach to hardware design; Candamill creates locally produced, low volume, heirloom quality products that are built to last for generations.\
\
\
[www.candamill.com](http://www.candamill.com/)

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2Fa3a44d81-0fa7-43c1-871a-80246e5ed1b7.jpg?alt=media&token=ba3a94eb-e785-4b98-808e-824d2f6be806","id":"a3a44d81-0fa7-43c1-871a-80246e5ed1b7","width":1536,"height":2048,"filename":"ac5e07a0-9f5c-4c0e-927b-b178854ed2df.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2Ff939e9ae-f8c4-4915-8ff9-fe597bc33d95.jpg?alt=media&token=adc248af-83ac-4f3a-8e5c-f7ec3c48b361","id":"f939e9ae-f8c4-4915-8ff9-fe597bc33d95","width":2048,"height":1536,"filename":"57cb8d9d-cf33-42f0-a317-85c4ec885d72.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FfLRpXeKooB78FGCwpUuy%2F86782488-d672-4103-9516-a7a54ab1e884.jpg?alt=media&token=5435e2ae-fa25-4cf5-b575-62ad7e4285db","id":"86782488-d672-4103-9516-a7a54ab1e884","width":1536,"height":2048,"filename":"ea9a6c44-484d-4f25-9431-68aa394ebf48.jpg","type":"image/jpeg","caption":"","border":false}]}
```

---

## Credits

Client: Candamill\
Date: August 2021\
\
Photographer: Jose Morales\
Creative Direction: Cindy Candmill\
Gaffer: Christian Candamill\
Retoucher: Anastasiya Gri

Candamill, HighRise Bag

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FvXPePS54lzOf0h7lkmTa%2Ffb4f993a-7a69-4652-919d-53af44ba028e.jpg?alt=media&token=4d194b6d-f118-4ab9-a7f7-c8cf4a79b990","id":"fb4f993a-7a69-4652-919d-53af44ba028e","width":1638,"height":2048,"filename":"782eed91-3857-4a7f-9eb2-7b75203b1c84.jpg","type":"image/jpeg","caption":"Shot on Nokia 9 Pureview","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FvXPePS54lzOf0h7lkmTa%2F32bb86bc-92b1-4fad-95be-7687eb8cb951.jpg?alt=media&token=32db628e-bff4-4841-973f-4ddf31e2a2b4","id":"32bb86bc-92b1-4fad-95be-7687eb8cb951","width":1638,"height":2048,"filename":"95fbb7c6-ace4-4b38-9918-1775376ff3f4.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FvXPePS54lzOf0h7lkmTa%2F51987575-a7b0-4cd7-8569-9249a41c66a2.jpg?alt=media&token=1484b183-e783-42ef-9faf-e42a0d1fc014","id":"51987575-a7b0-4cd7-8569-9249a41c66a2","width":2048,"height":1532,"filename":"6365892c-4dc1-4ad4-94f5-25d6a9f811ab.jpg","type":"image/jpeg","caption":"","border":false}]}
```

In early 2019, I was contacted to participate in the international media campaign for the revival of Nokia’s coveted ‘Pureview’ branding with the soon-to-be released, Nokia 9 Pureview; the first smartphone to feature a five camera array.

As one of three campaign photographers for Nokia's “B” series of marketing, our photographs were first shown to the attendees of Mobile World Congress (2019). This formal gallery showcased the imaging capabilites of the newly released smartphone.

These photos were later used across the HMD, Nokia, and Nokia Mobile brand globally in all media (social, digital, PR, retail, out of home, TV, cinema, etc).

---

### Nokia 9 Pureview Smartphone

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FiBrluaD7QYfRDrjmQTN0rEgIDTj2%2FvXPePS54lzOf0h7lkmTa%2Ffdfef3d3-01e1-4dd4-84cf-2d39403f1551.mp4?alt=media&token=bd021924-b421-4e41-9346-fb63d3a89f74","id":"fdfef3d3-01e1-4dd4-84cf-2d39403f1551","width":1920,"height":1080,"filename":"c2cb0555-e308-472b-a3f0-a23161ce9642.mp4","type":"video/mp4","caption":"Courtesy of Nokia.com","border":false}]}
```

---

### Credits

Client: Nokia Mobile\
Date: February 2019\
Photographer: Jose Morales\
Model: Shauna Stam

### External Collaborators at Light

Imaging Manager: [Sean Custer](http://seancuster.com)\
Marketing Director: Rob Bajohr

### Company

[Light](http://Light.co)\
[Nokia](https://www.nokia.com)

Nokia 9 Pureview Campaign Photography

Vote for me in this year's Hasselblad Masters Competition! Architecture Category
https://www.hasselblad.com/inspiration/masters/2023/

Photographer

Creative Residency Community Fund Grant

Hasselblad Masters Finalist

The Hasselblad Masters is one of the world’s most prestigious professional photographic competitions.

• Top 10 finalist in the "Architecture" category.

Camera Hardware Field Tester

“The Lab: Phase 2” Photography for the OnePlus 9 Pro Smartphone release.

The Hasselblad Masters is one of the world’s most prestigious professional photographic competitions.

• Top 10 finalist in the "Art" category.

Wisconsin Biennial

Members' Show

Nokia 9 Pureview Smartphone Release

Photography featured on Refrakt's home page.

Featured

Profile was featured in the advertising roll out for read.cv's new "Writing" category/feature.

An ongoing photographic project that emulates the historical retro-future once showcased at the 1939 New York World's Fair.

Wallpaper pack of my favorite images featuring the futuristic architecture of Santiago Calatrava.

Commissioned by Adobe to educate aspiring creators on my color & retouching workflow utilizing Adobe Lightroom CC.

During my two year ambassadorship, I captured computational images in various lighting conditions, logged and reported inconsistencies in image quality, and provided feedback to the engineering team while using Light’s award winning L16 camera.

Computational Imaging Photographer

Commissioned by Candamill to assist with the product photography of the "High Rise" hand bag.

Photography

Commissioned by Nokia Mobile to participate in the international media campaign for the Nokia 9 Pureview; the first phone to feature a five camera array.

Jose Morales

Contact

Projects

Side Projects

Work Experience

Features

Exhibitions

Awards